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LucyRx is a national scale, full service next generation pharmacy benefit manager (“PBM”). Founded by veteran industry operators, LucyRx leverages emerging trends in the PBM space and advanced technology to offer a new platform with bespoke solutions and a transparency-focused, "customer first" approach.

Introducing LucyRx

Derived from the Latin word for "light", LucyRx illuminates the path towards understanding and clarity, and shines a light on your healthcare journey.

Meet Lucy - your personal guide on the path to complete prescription management, price transparency, and health optimization.

LucyRx is a state-of-the-art Pharmacy Benefit Manager powered by advanced technology.

Unlike any PBM you've seen before, Lucy is more than just a service—it's a companion. Always on and always ready, Lucy simplifies and personalizes your prescription care by answering your questions, guiding you through your options, and offering tailored advice.

Our Mission

LucyRx is on a mission to make prescription management more accessible, understandable, and personal. We are executing a proven organic growth strategy, refined by our experience, to create a solution that fills clear gaps in the current market – namely, a platform that enhances transparency in drug pricing, reduces complexity in claims processing, and offers a bespoke / high touch service model. By integrating LucyRx with advanced technology and leveraging proprietary relationships built over many decades, we are creating the next leading PBM.

Our Strategy

Our strategy is a result of the PBM market themes we have followed over the last few decades:


Long-Term Consolidation Trend Has Left Customers Few Options

The PBM market has experienced significant consolidation the last two decades and is now dominated by the Big 3 (who collectively touch 80% of all prescriptions) leaving few, if any, credible alternatives for health plans looking for an independent option.

The Dichotomy Between the Big 3 and Everyone Else Keeps Growing

Despite the lack of technical adoption by the Big 3, middle market PBMs have struggled due to a failure to scale, limitations in the scope of their offerings, and lack of flagship relationships, which has left customers vastly underserved.

PBMs Play a Critical Role in Healthcare

PBMs continue to provide critical services to a healthcare system that is struggling to keep up with outsized growth in complex, high-cost specialty drugs and a U.S. population that is rapidly aging, increasing prescription drug usage, and dealing with the growing prevalence of diseases and other conditions (obesity, cancer, etc.)

A new, national-scale, alternative PBM can realize significant growth, cost synergies and market share gains with the leadership, experience and relationships that we have build over the last three decades. We plan to execute an organic growth strategy, complimented by selective strategic acquisitions.

Organic Initiatives

  • Leverage long-term customer relationships and reputation

  • Deploy technology solutions that comply with new state and federal regulations

  • Improve margins through national pricing agreements

  • Cultivate top tier customer service

M&A Criteria

  • Mid-size PBMs with EBITDA up to $50MM

  • CF profile allowing up to 50% debt/cap

  • Exceptional management team

  • Diverse client base and minimal concentration

  • Strong visibility into financial performance and future growth prospects

Our Edge


The LucyRx team is led by proven healthcare operators that executed and exited the most successful roll-up in the last consolidation cycle (Catalyst Health)


Market Timing

Demand for a new, independent alternative to the Big 3 is rising after a decade+ of lacking innovation, but current alternatives lack scale, scope of service, and/or pricing power to compete

Industry Dynamics

A large number of assets are either now, or will soon be for sale, at attractive valuations as sellers finally start to capitulate following several broken deals



Strong prospects for a dual organic + inorganic growth strategy as the LucyRx team brings decades of relationship capital and selling experience at the highest levels of the health plan market; the acquisition targets identified bring massive pricing and cost synergies


Regulatory Tailwinds

Legislative momentum towards encouragement of more competition and greater pricing transparency in the PBM market puts additional pressure on the Big 3 and creates opportunities

Why Choose LucyRx?

Personalized Prescription Management 

From organizing your medications to sending timely refill reminders, Lucy ensures your prescription management is seamless, efficent, and personalized based on your body type and lifestyle. Our team of experts will provide you with the support and guidance you need to succeed.

Clear Pricing Transparency

Don't be in the dark about your healthcare costs. Lucy provides clear, upfront pricing information for your medications, helping you budget effectively.

Optimized Health Plan

Through advanced technology, Lucy can suggest the best health plans tailored to your unique needs, ensuring you get the most out of your insurance coverage.

24/7 Assistance

Have a question at 3 a.m.? Lucy is always ready to assist you, answering your questions and addressing your concerns in real-time with real people.


Medication Information and Advice

From potential side effects to drug-to-drug interactions, Lucy keeps you informed about all you need to know regarding your medications.


Health and Wellness Tips

Beyond medications, Lucy provides you with daily wellness tips, promoting an all around approach to health.


By making prescription management more accessible and understandable, LucyRx puts you in the driver’s seat of your health journey. It’s not just about shedding light on the often-confusing world of pharmaceuticals; it's about helping you make the best decisions for your health.


Experience the future of healthcare with LucyRx—your beacon of light in the world of prescription management. Let Lucy illuminate your path to better health.

Executive Team

David Blair
Chief Executive Officer

Martin Payne
Chief Strategic Officer

Josh Lynn
Chief Financial Officer

Alex Motola

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Our Address

7809 Woodmont Ave, Suite 200

Bethesda, MD 20814

Call Us

Telephone: (301)605-1673

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