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We're redefining what a PBM should be—for you.

About Us​

LucyRx is an independent, next-generation pharmacy benefits manager transforming the industry with data clarity, fiduciary alignment, and a commitment to putting people first. Built on decades of leadership experience, LucyRx was founded to challenge outdated norms and create meaningful change. At the heart of LucyRx’s mission is LucyIQ, an advanced AI-powered analytics platform delivering actionable insights that empower plan sponsors to manage benefits, lower costs and improve care.

 

Our solutions make prescription management more accessible, understandable, and personal, addressing gaps in the PBM market with a high-touch service model and advanced technology. Launched in 2023 with a $500 million capital investment, LucyRx partners with over 65,000 pharmacies nationwide, serving 1,200 clients and 500,000 members. By eliminating hidden fees and reimagining pharmacy benefits, LucyRx is improving outcomes, enhancing experiences, and empowering stakeholders—clients, members, and employees alike.

Our Mission

 

We pioneer new and simpler paths to better health for every individual we serve. By forging partnerships with like-minded community leaders and utilizing the most advanced technologies, we deliver innovative strategies and customer-centric solutions for more effective and affordable pharmacy care. . . because everyone deserves to live a better, healthier life.

Our Leadership Team is Working for You​

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With decades of experience in the healthcare market, our leadership team is hard at work fixing the many problems created by traditional PBMs. We're reversing rising drug costs and setting new standards of excellence in pharmacy care for you and your people.

David Blair

Chief Executive Officer

Lankford Wade

President and Chief Financial Officer

Martin Payne

Chief Strategy Officer

Alexander Motola

Chief Business Officer

Susan Thomas

Chief Commercial Officer

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